Because many of our clients here at Design Inspiration are new businesses, we are often asked for business tips. One of the most frequently asked questions is: "How do you sell?"
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Look, I'm sick of being bombarded by the same old formulaic rubbish. Don't take the low road. Avoid the easy path or you'll end up looking like spam. Not all spam is created by evil pornbots in secret. Sometimes well-meaning people do it because they don't know better, or they've been sold a fake bill of goods. If you're one of them, here's your guide to avoiding the spamtrap.
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My business, Design Inspiration, turned 18 this year. Infant tantrums and toddler taming is now a thing of the past. It's a young adult, mature and confident. Yet, despite this, like all parents I sometimes feel like I still face some of the same issues that I came across in the very beginning. Particularly when it comes to new developments like social media marketing.
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The name you give to your business is the front line of your marketing effort. Get it right and clients will beat a path to your door. Get it wrong, though, and you could always find it tough to establish trust and confidence with customers.
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What is this number all about? If you don't recognise it, you haven't discovered Empire Avenue yet. What is Empire Avenue? A new way to increase influence, improve your social media marketing and connect with large numbers of key influencers and potential clients.
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So you've taken a fresh look at your website after reading my last post How to Improve Your Website and you're a little worried. Exactly how do you know if your site needs a makeover? Here are the answers...
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Like many busy companies, we spend a lot of time working on the things that our clients want. That's good, but sometimes when you do that, you forget to look after your own stuff. That happened to us recently. We realised that we'd been so busy building websites for our clients that our own had started to look neglected.
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I'm always being asked why I ask so many questions at the start of a client meeting. the fact is that design is about more than you might think.
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